With revenues of over $23 billion in 2004, Alcoa is the world’s leading producer of primary aluminum, In addition to aluminum products and components, Alcoa also makes and markets consumer brands including Reynolds Wrap®, Diamond Foil® and Baco® household wraps. The company has 131,000 employees in 43 countries.

Global Export represents the Reynolds and Diamond brand in the Middle East and other markets.

Diamond Aluminum Foil is one of the most recognized FMCG brands in the Middle East with market leadership position in two of the biggest regional markets, Saudi Arabia and the UAE.

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Facts

• Market leader in Saudi Arabia: 32%vol. share and UAE: 61% share MEMRB 2004

• Product range includes Aluminum foil, wraps, plastic and zipper bags.